ABN AMRO was named Best Overall European Private Bank at the 8th Annual WealthBriefing European Awards. Additionally, ABN AMRO won the awards for Private Bank Customer Facing Digital Capabilities, Philanthropy Offering, and Estate Planning, as well as being a finalist in the categories Domestic Clients Team and Corporate Social Responsibility/Diversity.
On the Best Overall European Private Bank award WealthBriefing said: “In this instance our winner showed an admirable focus on proactively going out to clients and unflinchingly asking for guidance on how they can improve to reinvent the customer experience. Strong NPS scores and a sustainability focus also really impressed the judges.”
“At ABN AMRO Private Banking, we strive to exceed expectations and ‘wow’ clients with an experience that is as relevant, convenient and simple as possible,” said Pieter van Mierlo, CEO of ABN AMRO Private Banking. “We are very honoured that our ambition is recognised by clients and industry alike – which is reflected in these WealthBriefing Awards as well as an overall Net Promoter Score of 9+, among other indicators. These awards boost our motivation to continue to improve our products and our service for our clients, every day.”
The 2020 WealthBriefing European Awards programme was focused around three main category groupings: experts (individuals and teams), products, and services for wealth managers and clients/institutions of all sizes and types in the European market. Independence, integrity and genuine insight were the watchwords of the judging process, with the judging panels made up of some of the industry’s top trusted advisors and bankers. The awards were designed to recognise companies, teams and individuals which the panel of judges deemed to have “demonstrated innovation and excellence during 2019”.