European digital bank Advanzia today announces its partnership with digital banking technology provider Backbase, a collaboration that will allow Advanzia to drive digital transformation and optimise customer experience. The long-term partnership includes the implementation of Backbase-as-a-Service (Baas) – a cloud solution that enables banks to develop and release new digital services. By using a holistic platform approach, Advanzia benefits from increased speed of innovation and the ability to build new solutions once and deploy repeatedly.
The collaboration with Backbase and the new app launches form a key part of Advanzia’s omni-channel growth strategy, marking a significant milestone towards its goal of implementing a customer-centric, digital UX platform – covering the complete lifecycle of a cardholder with frictionless integration of all touchpoints. Advanzia’s strategy also includes the harmonisation of all underlying business processes, enhanced data management and service partner integration. This provides the foundation to design and create mobile and web-based solutions through unified APIs.