CLPS Incorporation Invests in E-Commerce to Diversify Its Business Model
CLPS Incorporation, announced its strategic investment, through its wholly owned subsidiary, ChinaLink Professional Services Co. Ltd., in Shanghai Shier Information Technology Co., Ltd. (“SSIT”), an e-commerce services provider. CLPS has indirectly taken 35% ownership stake in SSIT as part of the Company’s growth strategy to diversify its business model.
SSIT develops and offers e-commerce platform products integrated with rebate program as its main and unique feature. Its products include the “Group Store”, an online one-stop shop platform exclusive for an enterprise’s employees; and “Duoshouji”, a mobile application available for all Android and iOS users. SSIT has partnered with over 10 leading e-commerce companies, catering to hundreds of brands in China and to its over 100,000 registered users, of which more than 50% are active users. SSIT has attracted a large scale, long standing, and loyal customer base as a result of its well-received platform among the enterprises’ users.
The advent of mobile internet and 5G technology defines the ever-changing trend for acquiring online traffic. This trend is expected to be a more efficient way compared to traditional and costly methods such as search engine optimization (SEO), search engine marketing (SEM) and social media promotion, among others.
Over the years, CLPS has been focused on the business-to-business (B2B) model, and its partnership with SSIT now paves the way to penetrate the business-to-consumer (B2C) through enterprise employee data outreach. In addition, CLPS and SSIT have agreed to integrate more financial products and services into the Group Store as part of an enterprise’s development strategy, leveraging the Company’s expertise in the financial industry.
Mr. Henry Li, Chief Operating Officer of CLPS, said, “The investment in SSIT marks our attempt to enter the B2C business. We are optimistic that this investment will not only generate and improve our financials, but will also complement the respective competitive advantage in B2B and B2C to build an online traffic platform, a new engine of attracting potential clients and a vehicle to fulfill our future business model diversification.”