First Bank Expands Digital Offerings with Kids Cash and Plinqit
First Bank announced that it has partnered with HT Mobile Apps (HTMA) to offer Kids Cash, a free mobile application designed to educate children ages three to 12 years old on the benefits of saving, and Plinqit, the only savings app that pays users for learning about personal finances.
“When we created Plinqit and Banker Jr., we wanted to build something easy to use that offered lower operating costs than traditional accounts”
In the bank’s search for products that focus on family to provide digital banking tools that appeal to younger generations, First Bank chose to partner with HTMA to offer Kids Cash, white labelled on HTMA’s Banker Jr. platform. Kids Cash offers informative games and lessons on a free mobile platform to teach children valuable skills and financial literacy as they play.
Additionally, First Bank wanted to grow its offerings with products that create differentiation and brand awareness, increase deposits and cross sell opportunities as well as grow households. Expanding the bank’s relationship with HTMA, the bank launched Plinqit, the only savings tool that pays users for engaging with content in its patent-pending Build Skills™ platform. Users can grow their knowledge of finances by simply watching a video or reading an article from the Plinqit library and taking a short quiz. Then, users are given a reward toward their savings goal for learning more about financial wellness.
“HTMA offers solutions in line with our strategic objectives,” said Angie Moleski, AVP-Product Management Officer II of First Bank. “The company’s fun, straightforward and easy to use apps help us create new banking relationships. With Kids Cash and Plinqit, we can create content that improves financial literacy. These are great tools to share with the communities in our footprint and allow us to bring financial literacy to underbanked communities as well. We are excited to launch Kids Cash and Plinqit to empower our community with a better understanding of finances all while strengthening our local economy.”