Ignite Sales Partners With Royal Credit Union to Provide Members a Digital, Member-Centric Platform and Journey

Barksdale Federal Credit Union Selects Ignite Sales Platform to Guide Members Digitally to Wise Financial Choices

Ignite Sales, Inc., the financial industry leader in customer engagement technology, announced that Royal Credit Union has selected Ignite to digitally engage and meet the needs of its members using the credit union’s online and mobile channels. The integration of the technology-based platform allows consumers to make wise financial choices with accuracy and consistency. Royal serves over 220,000 members in Minnesota and Wisconsin.

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Royal Credit Union partners with Ignite Sales to provide a digital, member-centric platform for deeper member engagement to meet member needs.

Ignite will provide Royal with a fully white-labeled interactive and intelligent conversation guide enabling the credit union to interact with a human touch in a self-serve mode. The Ignite solution will facilitate Royal’s delivery of a digital member-centric platform and journey. The guides will provide tailored conversations based on the unique needs of each member and present personalized product recommendations. The process removes friction and simplifies the online buying experience.

Royal will gain insight using real-time, actionable data to identify trends as they occur. The information can help the credit union develop new online services and improve existing products to stay ahead of members’ evolving needs. The actionable intelligence of the solution’s analytics further optimizes marketing expenditures and tracks the effectiveness of individual campaigns.

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“We chose to partner with Ignite Sales because of our shared vision to connect our Members with the right products and services based on their individual needs. As our Members increase their digital engagement with Royal, providing them with relevant information becomes the key to a Member-centric experience. We are confident that this conversational, highly personalized recommendation platform from Ignite Sales will benefit our Membership,” states Pam Haller, EVP Chief Digital Experience & Marketing Officer at Royal Credit Union.

“We are thrilled to have the opportunity to provide the technology for Royal Credit Union to improve the financial lives of its members by using Ignite’s Neuro member engagement platform,” states George Noga, CEO of Ignite Sales, Inc. “Royal Credit Union joins the fast growing community of Ignite users who are dedicated to providing world-class digital interactions with members and customers.”

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