Mastercard Launches Augmented Reality Experience to Bring Card Benefits to Life
New Application Informs and Empowers Cardholders to Maximize the Full Potential of Their Card Benefits
Mastercard unveiled a new augmented reality (AR) app that lets cardholders see, explore and access the benefits of their Mastercard. The industry-first card benefits app delivers a photorealistic AR experience that transports users to a 360-degree virtual environment, where a series of interactive portals brings their card benefits to life.
“At Mastercard, we’re using our technology and solutions to deliver multi-sensory experiences for consumers every day – whether they’re shopping, taking transit, or exploring the card benefits they care about,” said Raja Rajamannar, chief marketing and communications officer at Mastercard. “By leveraging an intuitive AR design, cardholders can now easily find and fully explore their benefits that otherwise might have been overlooked.”
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“Digital first consumers are the first to explore and use technology enabled touchpoints across the entire payments journey,” said Tim Sloane, vice president at Mercator Advisory Group. “With the new Mastercard benefits app, these cardholders will experience an immersive and truly unique environment where every tap delivers the value and benefits of their card in a fashion never experienced before.”
The app will be available in the App Store (for iPhones) in the US in Q2 2020, with additional regional and device availability coming later in the year. The technology can be white labeled for Mastercard’s issuing partners, creating customized experiences for their cardholders.
Mastercard , is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.