Search Results for: marketing technology
Sovos Names Veteran FinTech Executive Eric Lefebvre Chief Technology Officer
Company bolsters global leadership team with six key promotions and hires; prepares for continued growth into FY22 Global tax software provider Sovos announced that Eric Lefebvre has joined the company as chief technology officer. Lefebvre comes to Sovos with more than 25 years of product, development and technology operations experience. Most......
Nymbus Partners With Digital Growth Institute to Amplify Marketing for Financial Brands
NYMBUS, a leading provider of banking technology solutions, announced a new partnership with the Digital Growth Institute to further empower financial institutions with the digital marketing tools and strategies for growing their brands. “Founded and led by digital marketing visionary James Robert Lay, the Digital Growth Institute offers clients a one-of-a-kind......
Influ2 Raises $8 Million in Series A to Build Comprehensive Buying Group Marketing Solution
This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups Influ2, the first Person-Based Advertising (PBA) platform, announced its Series A funding of $8 million, led by Rally Ventures. Cofounded by Dmitri Lisitski, Chief Executive Officer, and Vladimir Mikhalko,......
EQONEX Strengthens Marketing Function with Key Hires
EQONEX Limited, a digital assets financial services company, announced it has added five senior marketing and communications executives to its team. Adam Dance, Kristen Kaus, Jan Van Decraen, Robert Watkins and Gillian De Brondeau join EQONEX Group as it looks to further expand its business in its key target markets. Read More: Symphony......
DataRails Hires “Dream Team” with New CFO, VP of Sales, VP of Marketing, and VP of Product
Leading Financial Planning & Analysis Solution appoints senior leadership team as customer base set to reach 1,300 by end of 2022 DataRails, the leading provider of next-generation financial reporting for SMEs, announced four executive hires as the company’s growth accelerates. The appointments follow DataRails’ latest funding announcement of a $43.5M Series A......
Swedish Fintech Dreams Appoints Stefan Krafft as New VP of B2B Marketing to Boost Next Phase of International Expansion
Dreams, the financial wellbeing platform and leader in engagement banking solutions, announces the appointment of Stefan Krafft as its new VP of B2B Marketing, to further drive the company’s B2B customer acquisition strategy and help facilitate partnerships with some of the world’s largest financial institutions. Stefan joins Dreams with over......
Mike Embry Joins Gateway First Bank as SVP of Corporate Marketing
Gateway First Bank announced that Michael Embry has joined the leadership team as Senior Vice President of Corporate Marketing. In this role, Embry will oversee strategic marketing for the mortgage and banking lines of business, including the continued evolution of Gateway’s digital marketing efforts. “Michael’s marketing skills along with his......
Nuvei Strengthens Executive Leadership with Technology Industry Veterans
Nuvei Corporation, the global payment technology partner of thriving brands, announced the appointments of Max Attias as Group Chief Technology Officer, fintech industry veteran Guillaume Conteville as Chief Marketing Officer and transformational human resources leader Nikki Zinman as Chief People Officer. Attias is promoted from Nuvei’s Chief Operating Officer to......
Three Quarters Of CMOs Are Now Responsible For Contributing To Business Growth And The Use Of Data And Technology
Three quarters of CMOs are now responsible for contributing to business growth and the use of data and technology Capgemini research shows that CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behavior. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76%) and data and technology (74%). This is according......