Leading B2B Parking Technology Provider Becomes Official Parking Technology Partner as 190 Spectra-managed Venues Gear Up to Reopen
As live entertainment venues across North America begin preparations to reopen, Spectra, an industry leader in venue management, hospitality, and partnerships, announced a multi-year partnership with ParkHub, the leading B2B parking technology provider. As Spectra’s Official Parking Technology Partner, ParkHub will help venues meet the growing demand for contactless guest experiences.
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ParkHub’s technology promotes contactless payments, streamlines the parking experience for fans and staff, and provides rich data insights at a venue-level. The company’s mobile point-of-sale device accepts credit card and mobile payments and authenticates prepaid parking passes on the spot. All transactions are stored in Suite, ParkHub’s business intelligence platform, which provides real-time operational and transactional data, and robust analytics.
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“When we first initiated our partnership with ParkHub, the focus was on upgrading the guest experience at our venues and better understanding the parking data to improve operations,” Bryan Furey, Spectra’s senior vice president of partnerships, said. “The beauty of building strategic partnerships is that they can quickly evolve to help overcome unexpected business challenges together. Now that we are in the midst of a global pandemic, our new parking technology partner can play a vital role in helping us address a major customer touchpoint. We’re eager to get more of our buildings online with ParkHub as the venue teams prepare and execute their reopening strategies.”
George Baker Sr., founder and CEO of ParkHub, said:Â “The COVID-19 crisis has caused venues to reconsider operations at every stage of the customer journey. Optimizing the parking experience – which is often the fan’s first impression of service at an event – is more critical now than ever before. Spectra shares our commitment to promoting safer, more efficient processes, and we are eager to support their partners during this pivotal time.”
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