Collaboration helps credit unions and community banks better serve their 200m+ customers with self-directed investing wealth management services
Unifimoney Inc. announced a collaboration with Gemini Trust Company that enables Credit Unions and Community Banks to trade over 80 cryptocurrencies. The offering is provided through Unifimoney’s turnkey crypto and digital wealth management platform, with Gemini providing custodial and exchange services. First Fidelity Bank based in Oklahoma is the first customer to go live with the service.
“Credit unions and community banks are critical to our financial ecosystem and turnkey digital wealth management tools like Unifimoney allow them to evolve alongside their customers. We’re thrilled to be working with Unifimoney to bring cryptocurrency to more credit union and community bank customers.”
The collaboration is designed to help more people access wealth management services through their local community financial institution and incorporate digital assets in their long term wealth management journey.
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Unifimoney supports robo advisory and commission-free trading of thousands of stocks and ETF’s, precious metals and over 80 cryptocurrencies.
There are 4,973 Credit Unions below $10bn in assets representing over 100m members and 4,612 Community Banks with over 180m customers.
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“Digital wealth management represents an approximately $20bn annual non-interest revenue opportunity for community financial institutions,” said Ben Soppitt, Co-Founder and CEO of Unifimoney. “These institutions need to compete with big brand banks and fintech investing apps while driving new member acquisition and member engagement. Credit Unions have a critical role to play in extending access to responsible self-directed innovation and helping more people to protect and grow their wealth over the long term.”
Kristen Mirabella, Director of Business Development at Gemini, said, “Credit unions and community banks are critical to our financial ecosystem and turnkey digital wealth management tools like Unifimoney allow them to evolve alongside their customers. We’re thrilled to be working with Unifimoney to bring cryptocurrency to more credit union and community bank customers.”
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