The partnership is a next step in moving David’s towards a digital first/omni experience
David’s Bridal, the nation’s leading bridal and special occasion authority, announced their partnership with Popwallet, the world’s only mobile wallet marketing automation platform. With this partnership, the brand will be able to engage directly with their customers in a personalized, innovative, and dynamic way through mobile wallets like Apple Wallet and Google Pay.
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The Popwallet platform will allow David’s to deliver connected and tailored experiences to their customers with dynamic coupons, offers, rebates, and more. The brand states mobile wallet marketing was an obvious next step for them as they look to customize their client’s experiences and meet them at whatever point they are in their shopping journey.
“We have a smart, mobile-savvy, hyper-digital customer and she wanted ease, simplicity, and flexibility. This is another step in providing exactly what she wants. We are always looking for new and innovative tools to connect with her and we will not stop looking for new ways to surprise her, to delight her, and to serve her,” says Kelly Cook, Chief Marketing and IT Officer. “We know how busy our customers are and we want to make their experience with David’s extraordinary, remarkable, and as easy and stress-free as possible. Popwallet allows us to deliver contactless consumer experiences and engage with her on a new channel, in a new way. So, no more printed signs or coupons that could be lost, we can now serve her the outstanding offers and deals she deserves directly to her smartphone.”
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“Mobile behavior is changing, and the smartphone is increasingly becoming the interface between people and the world around them. Whether they are boarding a flight, entering a movie theater, using a student ID, or redeeming an offer or reward at a store,” says Elias Guerra, Founder and CEO or Popwallet. “Popwallet enables brands to be part of these experiences and we’re so excited that David’s Bridal has joined our reputable list of partners. We look forward to helping them not only drive commerce, but also loyalty and affinity amongst their customers.”
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