AppTech Payments Corp, an innovative Fintech company powering seamless, omni-channel commerce between businesses and consumers, has engaged international investor relations specialists MZ Group (MZ) to lead a comprehensive strategic investor relations and financial communications program across all key markets.
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MZ Group will work closely with AppTech management to develop and implement a comprehensive capital markets strategy designed to increase the Company’s visibility throughout the investment community. The campaign will highlight AppTech’s Commerce Experiences-as-a-Service (“CXS”) platform, which is the first-to-market, cloud-based program backed by AppTech’s mobile commerce patents, core partner technology and other related internal intellectual property. CXS solutions seamlessly deliver digital banking, text-to-pay, and merchant services altogether from a single, unified platform to create flexible, rich, personalized payments and banking experiences for end users.
With a strong balance sheet and exceptional product and leadership teams, the Company is well-positioned to become the premier Fintech SaaS platform powering high-conversion, immersive, commerce experiences for businesses and their customers worldwide.
MZ has developed a distinguished reputation as a premier resource for institutional investors, brokers, analysts and private investors and maintains offices worldwide. Michael Kim, Managing Director at MZ North America—who brings over 20 years of experience in financial services—will advise AppTech’s IR team in all facets of investor relations, including the coordination of roadshows and investment conferences across key cities and building brand awareness with financial and social media outlets.
According to Research and Markets, the global market for Digital Commerce Platforms is estimated at $12.8 billion in 2022 and projected to reach $38 billion by 2030, representing a CAGR of 14.6%.
Greg Falensik, Chief Executive Officer of MZ Group North America, commented: “With the rise of Fintech and emergence of a variety of payment types and platforms, businesses are increasingly looking for a better way to provide their customers with immersive commerce experiences. The commerce experience, or buying journey, begins with customer awareness and continues through purchase and post-purchase feedback. This experience is supported by programmed interactions that center on improving customer satisfaction and a seamless journey. By 2024, 15% of B2B organizations will use digital commerce platforms to support both customers and sales reps in all sales activities. The Covid pandemic intensified the use of digital commerce platforms at an exponential rate as businesses looked to cloud-based digital commerce solutions. AppTech is well positioned to capture market share with its first-to-market, cloud-based CXS platform that offers a truly omni-channel payment experience delivered through feature-rich embedded payment processing. Differentiated by its entire approach, from strategy and development to packaging and delivery of CXS, we believe AppTech presents an exciting opportunity, and we look forward to sharing this with our network of institutional, family offices and retail investors.”
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Michael Kim, Managing Director of MZ Group North America, added: “AppTech’s CXS platform provides businesses with everything they need to accept digital payments, including credit card and alternative payment processing services. It’s Payments-as-a-Service equips businesses with merchant services from physical credit and debit card processing to e-commerce, mobile, and new forms of contactless payments. Banking-as-a-Service offers transformative digital banking capabilities that drive efficiency by automating financial control and reconciliation. Taken together, CXS solutions incorporate PaaS, BaaS, Data, AI/ML, MarTech and other features to create flexible, rich, personalized payment and banking experiences for end users. We look forward to working with management to communicate the immense value proposition AppTech represents as the business scales in 2023 and beyond.”
“Over the past year, we have made tremendous progress in positioning AppTech for accelerated growth,” said Luke D’Angelo, Chief Executive Officer of AppTech. “Not only did we successfully complete a raise to strengthen our balance sheet, but we continued to reinvest in the business by expanding our leadership team, while also announcing new strategic partnerships with leading global companies. Looking ahead, we are highly focused on monetizing our growing pipeline of clients to drive revenue, profitability, and ultimately, shareholder value.”
“We look forward to working with Michael and the entire team at MZ Group to communicate the potential of our revolutionary, cloud-hosted Fintech platform that delivers a seamless Commerce Experiences from a fully integrated, modular technology stack,” concluded D’Angelo.
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