Brand kicks off FinLit month with gamified guerilla marketing activation in NYC starting April 1st, giving consumers the chance to unlock useful money hacks and win up to $1,000 in cash
April is Financial Literacy Month and MoneyLion Inc., the go-to money app powered by next generation personalized financial content and products, has officially announced a month-long rollout of content, giveaways, and activations promoting financial literacy to all consumers, including the over 1/3 of Americans (36%) that are not financially literate.
“Financial literacy is a priority for us throughout the year, not just April. We are always trying to empower our customers with content and applicable hacks”
To kick off Financial Literacy Month, MoneyLion is activating a disruptive, gamified campaign in NYC, giving all New Yorkers the opportunity to discover useful money hacks, with the chance to win up to $1,000 in cash. Beginning April 1st, in coordination with the biggest pranking holiday of the year, and extending all month, New Yorkers should be on the search for play money scattered throughout the city, with fictitious $10, $20, $50 and $100 bills. These bills are designed with QR codes that when scanned, unlock useful money hacks or real cash. Content Timeline:
- Week of 4/3 – Wealth Building Hacks
- Week of 4/10 – Shopping/Retail Hacks
- Week of 4/17 – Food/Grocery Hacks
- Week of 4/24 – Student Life Hacks
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Consumers can also expect to receive contextually relevant tips that they can use immediately – find a bill posted outside of a grocery store? Receive a hack around how to save money at checkout. Find a bill outside of a bank? Receive a hack around avoiding bank fees. MoneyLion is giving back in more ways than one.
To stretch the consumer givebacks all month, MoneyLion is also announcing new exclusive content produced by some of the top financial influencers, specifically curated to provide financial literacy tips around things consumers do most, like shopping, travel, and of course, taxes. These influencers include Brandon Copeland, What Is New York, The Grubfather, Joe Ando, NYC for Free, Katie Romero, and more.
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“Financial literacy is a priority for us throughout the year, not just April. We are always trying to empower our customers with content and applicable hacks,” said Cynthia Kleinbaum Milner, Chief Marketing Officer at MoneyLion. “We are kicking off Financial Literacy Month with a fun, purposeful disruption that gives the general public the tools and knowledge to unlock the power of every dollar”
On all weekdays throughout Financial Literacy Month, consumers can download and access the MoneyLion app to get exclusive content providing applicable money hacks covering personal finance, shopping, student-life, grocery shopping, and eating at restaurants.
For those that are not able to get out in the streets of NYC and scan bills, consumers can still enter through MoneyLion social channels for a chance to win cash and view money hacks throughout all of Financial Literacy Month.
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