Symetra, a national provider of employee benefits, annuities and life insurance, is set to launch a new creative campaign in partnership with Women’s Soccer World Cup winner Megan Rapinoe and triple WNBA championship winner Sue Bird. Developed by the brand’s creative agency of record, Copacino Fujikado, the campaign follows the power couple as they tackle their disrupted lives at home. The spots will start running this Sunday, June 21st, in the pre-show for and during the Remote 2020 ESPY Awards Show, hosted by Rapinoe, Bird, and Seattle Seahawks quarterback Russell Wilson.
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“Our Symetra Empowers strategic vision is centered on creating a world where more people have access to financial freedom. We’re out to elevate that commitment and our brand awareness in this fun spot featuring two world-class athletes, who are global champions for equity and inclusion.”
“Sue and Megan at Home” acknowledges how everyone has adjusted course over the past three months — even professional athletes. Rapinoe and Bird “work remotely” by practicing soccer and basketball drills in their apartment, while also cooking, baking, and rearranging furniture in their newfound spare time. The dynamic duo dives into how their plans for 2020 shifted, while also considering their future with help from Symetra.
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“Symetra is thrilled to have Sue and Megan help us deliver the message that even though ‘you can’t predict the future, you can still prepare for it’ to a more diverse customer base than we’ve traditionally reached,” said Trinity Parker, senior vice president, Marketing, Communications and Public Affairs. “Our Symetra Empowers strategic vision is centered on creating a world where more people have access to financial freedom. We’re out to elevate that commitment and our brand awareness in this fun spot featuring two world-class athletes, who are global champions for equity and inclusion.”
Set to launch during Pride Month, the advertising builds on Symetra’s diversity values and long-term commitment to the LGBTQ+ community. The company recently pledged $250,000 to the GSBA Scholarship Fund, one of the oldest LGBTQ+ scholarship funds in the country. Its Symetra Empowers scholarships grants provide workforce scholarships to LGBTQ+ students who have overcome adversity.
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