First American by Deluxe effortlessly connects in-store, on-the-go, digital wallet payments and more for merchants, integration partners and resellers
First American by Deluxe, a leading merchant acquirer and payment processing organization, is proud to announce the expansion of its digital wallet-as-a-service offering to support the rapid acceleration of new wallets and features merchants and partners want to provide their customers. This new offering is supported by integrations with leading payment wallets, such as Apple Pay and Google Pay, specially designed for ISOs, ISVs and merchants. This offering also supports recurring payments for online commerce.
“Our expanded digital wallet-as-a-service offering is a testament to the power of First American plus Deluxe”
While the company has been supporting wallets for a long time, there has been a surge in demand for digital payment solutions. Rather than merchants having to complete multiple integrations to keep up with this trend, the powerful First American by Deluxe processing platform enables merchants to add new capabilities quicker and easier than ever before.
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“Our expanded digital wallet-as-a-service offering is a testament to the power of First American plus Deluxe,” said Neil Randel, CEO of First American and Managing Director of Merchant Services for Deluxe. “By taking a digital-first approach, we are empowering our customers to be at the forefront of the latest and most advanced payment solutions.”
The wallet-as-a-service offering is a crucial component of the Deluxe strategy to provide a comprehensive suite of payment options that cater to every business need. The solution offers consumers the convenience of using their preferred payment method and positions Deluxe to introduce new capabilities like Apple’s BNPL offering, Apple Pay Later and PayPal Version 2. As digital payment solutions become increasingly popular, Deluxe continues to stay ahead of the curve by offering merchants a way to quickly choose which online wallets they want to accept and easily embed them into their websites and experiences.
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In a phased approach, First American by Deluxe plans to roll out this expanded offering to the non-profit sector initially, with full commercialization rollout by June 2023.
“Our ability to introduce new payment form factors is further evidence of the power of owning our own platform,” said Michael Reed, President of Payments for Deluxe. “As we continue to innovate and enhance our digital solution set, it will enable us not only to drive more business but also provide many windows of opportunity to attract and retain more partners and customers.”
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