Mamenta, announced the company is partnering with Rakuten Group, Inc., a global leader in internet services, to support e-commerce merchants on Rakuten Ichiba, the Japan-based internet shopping mall operated by Rakuten. Mamenta has integrated its technology suite – that makes it easy for brands like Harman International, Netflix, McAfee and others to seamlessly connect data and inventory positions – into Rakuten Ichiba.
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Japan, at $144 billion and growing year-over-year, is the 4th largest ecommerce market. For brands entering the Japanese market for the first time, or already selling on Rakuten Ichiba, Mamenta connects them with customers by automating a localized and contextually familiar shopping experience.
This new partnership with Rakuten expands Mamenta’s preeminent network of strategic partners and provides broad support for established and emerging marketplaces around the world. Brands and retailers can unleash their selling potential and reach millions of online shoppers in one of the world’s largest economies by listing their products on Rakuten Ichiba.
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Mamenta is also a global command center, linking disparate infrastructures, with centralized marketplace listing management, inventory and supply chain transparency, and messaging between sellers and marketplaces. Its unified sales and performance data delivers critical intelligence across global commerce markets. Currently, Mamenta enables access to 600+ online marketplaces in 70+ countries and is supported by 75+ distribution centers.
Mamenta founder and CEO Chad Epling said, “We look forward to a long-term business relationship with Rakuten. Both Rakuten and Mamenta share a strong vision to make it super simple for brands to sell into the Japanese marketplace and other markets Rakuten supports. Global commerce is transacted in different ways around the world with the majority of the world choosing a marketplace first approach. Integrating the Mamenta Global Trade Platform into the Rakuten Ichiba marketplace brings tremendous value and further enables brands to expand market share.”
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