Orion Advisor Solutions, the premier provider of the tech-enabled fiduciary framework that empowers financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected experience; and Brinker Capital, a premier investment management company serving advisors at insurance broker-dealers and independent broker-dealers; today announced they will join forces to create a combined technology and TAMP provider enabling independent financial advisors to grow their businesses, serve their clients, and win in the marketplace. Genstar Capital, a San Francisco-based private equity firm, will invest in the combined business, as will Orion’s existing financial partner, global growth private equity firm TA Associates. Brinker Capital’s founder, Charles Widger, and other members of Brinker Capital’s management, including Noreen D. Beaman, CEO, will invest in the combined business, alongside continued investment from Eric Clarke, Orion’s CEO, and the rest of the Orion team. This newly formed partnership places the combined business in a position to seize new opportunities based on product excellence, channel breadth, and talented senior leadership.
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“We believe that with our efforts to bring the two firms together, we’ll be able to redefine the wealth management industry and capitalize on the powerful market growth trends favoring the merger of these two industry-leading companies.”
“Over the past 30 years since founding Brinker Capital, we have built the company into one of the nation’s largest independent investment management companies by consistently prioritizing investor returns over investment returns,” said Widger. “We are excited to have found a partner in Orion that understands our business and shares the same cultural commitment to providing excellence in investment management goals and outcomes for financial advisors and investors.”
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“The entire team at Orion is excited by the enhanced capabilities that Brinker Capital’s team brings to the table, and we welcome Genstar Capital as a major shareholder alongside TA Associates and our employees,” said Clarke. “The future of Orion is incredibly bright, and we are grateful for the opportunity to continue serving financial advisors with our world-class capabilities.”
Brinker Capital Brings Investment Power to Orion Platform
In addition to their respected and tenured investment management capabilities, the decision to merge with Brinker Capital was based on both existing and potential opportunities to provide clients with access to differentiated solutions and expertise, including Brinker Capital’s:
- Comprehensive High-Net-Worth Offering, through its Wealth Advisory service, which provides advisors with a bespoke investment solution to meet the specialized needs of high-net-worth and institutional investors. The offering includes access to a dedicated portfolio management team, tax management, and specialized service offerings, including ESG, banking and lending, and trust services.
- Behavioral Innovation Lab, providing advisors with the tools, training, and technology for the practical application of behavioral finance — an increasingly popular and innovative approach for offering financial advice and delivering a tailored client experience that, with the support of Orion, will become a predictive model for identifying points within the advisor-client relationship that need attention, especially during times of great market volatility.
- Proprietary Investment Strategies, deep investment expertise and capabilities, most notably utilizing an institutional multi-asset class investment approach that applies the principles of diversification, innovation, and active management to help investors achieve better outcomes. The Destinations mutual fund portfolios have more than $12 billion in assets and a 25-year track record.
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