Fidelity Life Named one of America’s Best Insurance Companies 2025 by Forbes and Statista
InstaBrain Inc., a newly launched data-driven solution and real-time underwriting platform, has announced an official partnership with Fidelity Life, which offers permanent and term life insurance policies, providing quotes and plans for individuals. Fidelity Life was named one of America’s Best Insurance Companies in 2025 by Forbes and Statista for the third consecutive year and holds an A- rating from AM Best.
This partnership combines Fidelity Life’s commitment to consumers and agents with InstaBrain’s innovative technology solutions to rethink how life insurance products are built and sold in the U.S.
“We are thrilled to partner with Fidelity Life, a company that shares our desire to boost innovation and excellence in serving individuals’ insurance needs,” said Frank Esquibel, chief technology officer of InstaBrain. “By integrating InstaBrain’s real-time underwriting platform with Fidelity Life’s top-tier products, we are empowering agents and clients alike with faster, smarter, and more seamless decision-making. This collaboration underscores the power of technology in simplifying complex insurance processes while maintaining the highest standards of service and reliability.”
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This partnership follows a significant development for Fidelity Life’s parent company, Vericity, which was recently acquired by iA Financial Group, a unit of Canadian insurance company iA Financial Corporation, in an all-cash transaction valued at $170 million. Vericity’s direct access to consumers and distribution capabilities were key factors in the acquisition, which aims to provide more affordable and accessible life insurance solutions to middle-market consumers through digital sales, swift policy issuance, and a focus on non-medically underwritten products at the point of sale.
“Fidelity Life is incredibly excited about its partnership with InstaBrain and the launch of InstaBrain Term” said Fidelity Life President and Chief Operating Officer, Jim Harkensee. “This is a natural progression in our ongoing commitment to revolutionizing the life insurance purchasing experience. By combining Fidelity Life’s industry leading expertise in digital, data-driven underwriting with InstaBrain’s sophisticated sales platform and industry-wide respect as an innovator in distribution, together we are setting a new standard for the industry- one that prioritizes speed, accuracy, and customer satisfaction.”
This partnership marks InstaBrain’s third major agreement since its launch, following deals with Brokers Alliance and Acrylic Financial.
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