Fortis, the embedded payment technology leader for software platforms and scaling businesses, announced its acquisition of Serve First Solutions—a premier B2B payment processor—to expand its capabilities, deepen vertical expertise, and accelerate growth in strategic markets.
This acquisition is another strategic step forward in Fortis’ mission to be a transformative partner for software platforms serving businesses with multichannel payment workflows. By integrating Serve First’s deep B2B expertise and service model with Fortis’ proprietary technology and existing ERP capabilities, the combined organization is uniquely positioned to optimize and operationalize payment technology for dynamic business ecosystems. This move strengthens Fortis’ market position and further accelerates penetration into key verticals—such as wholesale, distribution, and manufacturing—where scalable, seamless payment solutions are critical to driving growth and speeding receivables.
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“By combining our technology with a world class distribution and service model, we’re not just processing payments—we’re helping our clients unlock new revenue and accelerate cash flow,” said Greg Cohen, Chief Executive Officer of Fortis. “Serve First brings deep expertise in B2B payments, and together we’ll deliver even more value to customers through integrated solutions built for scale.”
Integrating Serve First into the Fortis organization enhances the company’s ability to empower software platforms and their business clients with advanced tools, streamlined operations, and expanded support for business-critical transactions.
“Joining Fortis allows Serve First to bring our expertise to a broader market of software platforms” said Matthew Greco, Chief Revenue Officer of Serve First Solutions. “Together, we’ll deliver powerful, integrated solutions with the service excellence customers depend on.”
Fortis is the leader in embedded payments for software providers and ERP systems, processing billions annually through its proprietary technology. The company’s mission is to forge holistic commerce experiences that seamlessly integrate within software workflows—transforming payment processing from cost center to strategic advantage. With expertise in software platforms, Fortis moves commerce closer to invisible by strengthening the payments capabilities of software partners, guiding businesses to reach uncharted growth. Headquartered in Plano, Texas, Fortis is redefining the $100 trillion B2B payments landscape.
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