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Neon and Razorpay Partner to Bring World-Class DTC Payments to India’s Gaming Market

Neon and Razorpay Partner to Bring World-Class DTC Payments to India’s Gaming Market

Neon’s Merchant of Record platform now supports payments in India, expanding its global Payment Service Provider network and strengthening Neon’s international reach

Neon, a leading direct‑to‑consumer (DTC) payments platform for games, announced a strategic partnership with Razorpay, India’s premier payment service provider headquartered in Bengaluru. The integration enables Neon clients to accept payments from players in India using local currency via UPI‑enabled methods, in addition to credit and debit cards.

Global reach meets local precision

With this launch, Neon’s payment network includes seven partner Payment Service Providers (PSPs), including Razorpay, Stripe, PayPal, Paysafe, dLocal, bamboo, and Komoju. Neon’s payment network covers 99%+ of global mobile game spending, including all top 50 global markets. India represents one of Neon’s priority markets, aligned with client demand and the fastest‑growing user base in mobile gaming.

Chris Faught, Founder and CEO of Neon, summarized the partnership:

“India is one of the most exciting growth opportunities in gaming today: a massive, mobile-first audience, now reachable through efficient direct-to-consumer payments. This is exactly why we built Neon. With Razorpay, we’re unlocking both scale and margin for our clients, while giving players in India the seamless, local experiences they expect.”

Catch more Fintech Insights : How Connectivity Streamlines Cash Operations

Why India & UPI matter

India’s mobile gaming ecosystem continues its remarkable expansion:

  • A record 8.45 billion app installs occurred in FY 2024–25, making India the largest mobile‑gaming market by volume globally.
  • Yet revenue monetization remains nascent. Total IAP revenue remains modest (~$400 million) but is accelerating as digital payment infrastructure matures.

Digital payment behavior in India strongly favors UPI: in FY 2024–25, UPI accounted for a staggering 83% of all digital transactions in India and 186 billion transactions, making UPI India’s dominant real‑time payment rail.

How Neon + Razorpay work together

With Razorpay’s Online Payment Gateway, Neon now enables Indian players to pay using UPI-enabled wallets, local credit and debit cards in Indian rupees. This unlocks the dominant payment options in India, where UPI accounts for the vast majority of online transactions.

For game publishers, Neon acts as the Merchant of Record (MoR) in India, handling everything from checkout and tax compliance to fraud protection and dispute management. Razorpay’s compliance with the RBI’s PA-CB framework ensures secure, cross-border remittance and timely settlements, allowing Neon to reliably move funds out of India and into global operations.

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[To share your insights with us, please write to psen@itechseries.com ]

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