Through InfinitePay, its financial services platform serving over 5 million small and micro merchants, CloudWalk has captured 19.5% of all business data-sharing consents in Brazil’s Open Finance system — a 97% growth since May, surpassing banks and fintechs with larger corporate portfolios. Access to credit and better rates are among the main benefits.
CloudWalk, one of the fastest-growing global financial technology companies behind InfinitePay and Jim.com, has taken the lead in Brazil’s Open Finance rankings. According to the latest quarterly report by consulting firm Bip, CloudWalk — through its InfinitePay platform — now holds 19.5% of all business account data-sharing consents, a 97% increase since May. This puts the company ahead of major banks and fintechs with larger corporate customer bases.
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Launched in 2020 by the Brazilian Central Bank, Brazil’s Open Finance has become one of the world’s most ambitious data-sharing initiatives. Broader than Open Banking in the U.S. and U.K., it spans banking, investments, insurance, and foreign exchange. Participation is mandatory for large institutions, and customer-consented data is exchanged through national API standards. As of June 2025, the system counted 91 million active authorizations.
“Open Finance represents a structural shift in Brazil’s financial market. It gives customers back control of their own data, enabling us to offer solutions more aligned with each business’s reality — with greater speed and better terms — while leveling the playing field with traditional institutions,” says Fabrício Costa, CloudWalk’s Financial Services Director.
InfinitePay: AI at the Core of Financial Access
CloudWalk’s leadership is driven by InfinitePay, its financial services platform with more than 5 million active clients among Brazil’s small and micro entrepreneurs. InfinitePay has strategically leveraged artificial intelligence to expand access to credit and reduce transaction fees for its customers.
“By talking to our customers, we learned that two factors were essential for gaining their Open Finance data: offering clear benefits and proving we could keep their information safe and private. We built our strategy around these principles — and the results are clear in our numbers and our relevance within Brazil’s Open Finance ecosystem,” Costa adds.
One flagship innovation is Smart Credit, launched two years ago. Powered by an AI engine, it processes over 8,000 data points — from real-time sales volumes to social media sentiment — combined with Open Finance data to generate a unique credit score for each merchant. This enables working capital offers to be approved in seconds, 24/7, with instant deposits and flexible repayment terms. In the past 12 months alone, InfinitePay has more than doubled the amount of credit granted.
Another breakthrough is automatic fee reduction. Using AI and Open Finance data, InfinitePay dynamically adjusts transaction fees based on revenue, seasonality, business segment, region, and a client’s history with other institutions. Since its launch, this feature has saved clients USD 41 million (R$ 222 million), with expected savings of USD 73 million (R$ 396 million) by next year.
For Costa, topping the Open Finance rankings reflects both customer trust and CloudWalk’s ability to turn technology into everyday business impact: “Open Finance is a pillar of our strategy to expand access to high-quality financial services in Brazil. Our leadership confirms that we are delivering real value — combining AI, customer focus, and technology to build sustainable growth and competitive advantage.”
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