Belgium-based startup Todin, announced the upcoming presale of its native token, $TDN, scheduled for September 2–6, 2025. The token will power Todin’s blockchain-driven shopping infrastructure, and the platform is redefining e-commerce by connecting shoppers with the right stores and rewarding every purchase through blockchain-powered incentives. Instead of focusing only on the lowest price, the platform matches shoppers with the webshops that best fit their needs. With its $TDN token, Todin turns every purchase into both savings and loyalty.
Beyond the race to the bottom
Traditional comparison sites are built on one assumption: cheaper is better. But shopping is rarely that simple. Sometimes you’ll pay a bit more for faster delivery. Sometimes you care more about the ecological footprint than a few euros saved. And sometimes you just want the reassurance of buying directly from a trusted brand.
Todin captures that nuance. By integrating multiple data points — from shipping speed to ecological impact — the platform helps shoppers make smarter choices tailored to their priorities, not just the lowest sticker price.
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Matching shoppers and stores
For consumers, Todin is a discovery tool. For webshops and brands, it’s something bigger: a channel for brand activation, loyalty campaigns, and product launches. Instead of relying on outdated points systems or expensive ad networks, brands can use Todin’s infrastructure to engage shoppers directly and reward them in meaningful ways.
That reward system is powered by Web3. Every purchase through Todin generates 1% cashback, with users free to choose their payout in $TDN or other supported tokens. Beyond cashback, the Shopping Pool™ redistributes a share of platform revenue and affiliate commissions back to the community in BTC or USDC, giving both sides a stake in the platform’s growth.
“There’s still so much untapped value between e-commerce and shoppers,” says Thomas Clocheret, founder of Todin. “Loyalty and brand engagement have been treated like afterthoughts. Todin makes them part of the shopping experience itself, with Web3 as the connective tissue.”
Key features designed for real-world use
- Price comparison that goes beyond price, factoring in delivery speed, ecological footprint, and trust indicators
- 1% cashback on purchases, paid in crypto
- Flexible reward choice, including $TDN, BTC, or USDC
- Shopping Pool™, redistributing affiliate revenue back to users
- Brand-focused tools for loyalty, activations, and new product launches
- Fixed supply of 1 billion $TDN tokens, with buyback-and-burn mechanisms
Strategic foundation
Supporting its growth, Todin has entered into a strategic partnership with Victus, helping position the platform as more than just a shopping app — but rather an ecosystem for brands and consumers to connect.
A presale to fuel the mission
The $TDN token presale will run from September 2–6, 2025, with a hard cap of $1,000,000 USD and a fixed circulating supply of 1 billion tokens. While modest compared to many token launches, the raise is designed to focus on sustainable growth, not short-term hype.
The bigger picture
E-commerce has long been optimized for transactions. Todin is optimizing for relationships. By helping shoppers find not only the right price but also the right store, and by giving brands an infrastructure to activate loyalty and launch new products — Todin is carving out a new space where Web3 isn’t an add-on, but the engine that makes the value exchange transparent and fair.
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