Strategic collaboration integrates location-based vehicle technology with Cashfree Payments ecosystem to enable seamless in-vehicle transactions
Sheeva.AI, a pioneer in location-based in-car services, announced a strategic partnership with Cashfree Payments, India’s leading payments company, to enable seamless, secure in-vehicle transactions for services such as fuel, parking, tolls, EV charging, and retail.
The collaboration integrates SheevaConnect™—Sheeva.AI’s platform for precise in-vehicle location and service activation—with Cashfree Payments’ robust payment processing infrastructure to deliver frictionless, compliant purchasing from the car cabin.
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Drivers will be able to authorize and complete purchases with the contextual triggers using the vehicle’s precise location at the point of service, enhancing convenience in a safe and secure manner.
“India’s digital payments momentum and connected-mobility adoption make in-car checkout the natural next step,” says Evgeny Klochikhin, Founder & CEO of Sheeva.AI. “By combining our precise vehicle-location technology with Cashfree Payments’ scale and reliability, we’re delivering a premium experience for drivers and new revenue opportunities for merchants and operators.”
“Consumers expect the same speed and simplicity inside their vehicles that they enjoy with smartphones,” says Reeju Datta, Co-founder of Cashfree Payments. “Together with Sheeva.AI, we’re bringing India closer to a future where mobility and commerce converge, by connecting drivers and merchants through seamless in-vehicle payments at scale.”
How it works: Using Sheeva.AI’s patented location technology, the vehicle is recognized upon entry into a service area (e.g., a fuel station, EV charger, or parking facility) and understands which service point – like a specific pump, charger, or parking meter – to activate. Then it initiates a secure transaction using the vehicle’s precise location and pro-active triggers, reducing time and errors, while generating a digital receipt.
This announcement marks a critical milestone since the 2024 launch of SheevaConnect™ in India with our partners at Stellantis, where it’s available in the Citroën C3 Aircross AT.
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