Prove introduces a new trust framework for agentic commerce, binding verified identity, intent, payment credentials, and consent for consumers and businesses
Prove, the leader in digital identity, announced the launch of Prove Verified Agent, a solution purpose-built to secure the emerging $1.7 trillion agentic commerce market.1 The Prove Verified Agent solution provides the trust and verification layer for autonomous agents acting on behalf of consumers and businesses, creating an end-to-end chain of custody that links verified identity, intent, payment credentials, and consent — all backed by cryptographic proof.
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Analysts estimate that agentic commerce and generative-AI features could add more than $1 trillion in annual economic value globally. Yet four-party payment model was never designed for agents acting independently of people. Agentic commerce cannot scale on yesterday’s identity rails. It requires a new trust framework built on verified, tokenized identity and credential issuance. The Prove Verified Agent solution closes that gap by establishing a frontier identity framework that allows trusted agents to transact safely across networks.
The Prove Verified Agent solution extends the company’s decade-plus of innovation in building the Prove Identity Graph to future-proof banks, payment networks, platforms, and merchants for the next era of commerce. The solution establishes a cryptographically-backed chain of custody for every autonomous digital transaction, building a persistent continuum of trust that enables global ecosystems to embrace the agentic economy with confidence.
The world’s payment leaders and financial institutions agree that the future of AI commerce depends on verified identity and trusted credentials.
Craig Vosburg, Chief Services Officer at Mastercard, recently stated: “Payments must be native to the agentic experience. We’re building the infrastructure for a new generation of intelligent transactions, where consumers and developers can empower AI agents to act on their behalf with trust, transparency and precision.”2
Michael Steinbach, Head of Financial Crimes and Fraud Prevention for Citi, commented: “It is critical to keep fraud out of agentic commerce. Considering that these are new flows that will invite attacks, it is critical to get this right.”
These statements underscore a shared industry urgency to establish trust, credentialing, and fraud prevention as foundational elements of agentic commerce, the exact purpose of the Prove Verified Agent solution.
THE PROBLEM: AI’S MULTI-ACTOR TRUST GAP
Agentic commerce introduces autonomous agents as new actors in digital transactions. This breaks the traditional four-party payment model and creates a multi-actor trust problem: merchants and payment networks can no longer be certain who — or what — is authorizing a transaction.
The Prove Verified Agent solution solves this by extending the Prove Identity Graph into the agentic ecosystem. It creates a persistent digital identity anchor that binds attributes such as phone numbers, national IDs, and payment credentials to verified humans and businesses. The solution then issues signed digital credentials to authorized agents and provides relying parties with complementary cryptographic functions to instantly verify those credentials in real time.
The solution launches with initial support for AP2 and will be enhanced to be protocol-agnostic, ensuring interoperability across future agentic standards.
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