The discussion, held at Fiera Roma as part of SiGMA’s Fintech & Innovation track, explored how financial technology and intelligent data use are reshaping the future of sports, gaming, and digital entertainment.
KEO World: Turning Data into Productivity and Growth
At the heart of Ciacchini’s remarks was a clear message: data is the new engine of productivity. By connecting financing, analytics, and engagement tools, KEO World enables companies to unlock hidden value and operate with greater efficiency.
“At KEO, we’re proving that access to information, coupled with financial technology, can multiply a company’s capacity to produce, grow, and connect with its users,” said Ciacchini during the panel. “The future belongs to those who understand data not as a by-product, but as a core asset.”
KEO’s platform leverages digital intelligence to empower SMEs and large enterprises alike—optimizing cash flow, improving supply-chain efficiency, and creating new bridges between financial ecosystems and user-driven industries like gaming and sports.
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At KEO, we’re proving that access to information, coupled with financial technology, can multiply a company’s capacity to produce, to grow, and to connect with its users.”
— Alessandro Ciacchini
Innovation Meets Engagement
During the session, Ciacchini discussed how the convergence of fintech, sport, and gaming offers powerful new ways to monetize user engagement:
Data-Driven Decision Making: Harnessing user behavior and transaction data to guide business strategy.
Smart Capital Access: Embedding financing and credit options directly into digital ecosystems to fuel real-time growth.
Enhanced User Experience: Using fintech tools to create dynamic, rewarding, and transparent engagement models for fans and gamers alike.
The conversation underscored KEO’s commitment to being at the forefront of global financial innovation—redefining how data and liquidity can work together to help industries scale efficiently.
A Shared Vision for the Digital Economy
Moderator Samir Ceric, Managing Partner of SportingThinking and a pioneer in Web3 and fan-engagement technologies, highlighted the importance of KEO’s approach in bridging traditional finance with new digital ecosystems. Together, the panel offered a blueprint for how fintech can power the next evolution of performance, productivity, and participation.
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