Coastal Financial Corporation, the holding company for Coastal Community Bank, announced that it has acquired ownership of the GreenFi brand of climate-friendly consumer financial services products from Mission Financial Partners.
As part of the transaction, Mission Financial Partners will continue to partner with Coastal to operate and market the GreenFi program through its existing technology platform. This structure is designed to maintain operational continuity while enabling Coastal to guide the brand over time. Mission Financial Partners will also continue to offer customers access to sustainable investment options through its Redwood Fund family of mutual fund products.
Coastal will continue to serve as the banking partner for GreenFi’s consumer financial services program and assume responsibility for governance, oversight, and long-term brand stewardship.
The acquisition builds on a longstanding relationship between Coastal and GreenFi and reflects Coastal’s strategy of supporting innovative digital banking products through a strong, regulated banking platform. The transaction provides Coastal with direct control over the brand’s strategic direction while preserving flexibility for future growth and integration.
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“Acquiring the GreenFi brand gives Coastal full control over a mission driven consumer financial products offering in an area of increasing consumer demand,” said Eric Sprink, CEO of Coastal Community Bank. “We were very intentional that this next phase of our partnership preserved customer continuity, while creating optionality for how the GreenFi platform may grow in the future, whether through continued partnership, deeper integration, or expanded product offerings.”
The decision to acquire the GreenFi brand reinforces Coastal’s position as a durable, trusted banking partner to fintech companies, one that can support innovation through partnership, ownership, and disciplined execution within a regulated banking framework. Coastal’s community-centered banking philosophy focused on trust, responsible growth, and long-term customer relationships will increasingly inform the GreenFi customer experience.
“This deepens a relationship that has been successful for both organizations,” said Tim Newell, Founder and CEO of Mission Financial Partners. “We will continue to focus on operating the GreenFi program, building products, and delivering a strong customer experience.”
Customers will not experience any changes to their accounts, services, or access as a result of the acquisition. Account terms, digital experiences, and customer support channels will remain unchanged, and no action is required at this time.
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