Chip, the UK-based digital wealth management platform, has gone live with Sedric, the AI-powered marketing and communications compliance excellence platform, to streamline and strengthen its marketing compliance processes for FCA-regulated financial promotions.
The partnership enables Chip to move from traditional, manual approval workflows—often taking weeks—to real-time, automated approvals powered by Sedric’s three-layer AI compliance engine. The result is a more efficient and collaborative process between compliance and marketing teams, allowing faster campaign deployment, reduced overhead, and continued alignment to the FCA’s Financial Promotion regulations.
“At Chip, we see compliance as a cornerstone of trust,” said Alex Latham, Co-founder & Chief Marketing Officer at Chip. “Our partnership with Sedric helps us uphold that trust while working more efficiently leveraging AI. Sedric’s platform allows us to manage approvals in real time, removing the compliance bottleneck and ensuring our financial promotions remain compliant, consistent, and customer-focused.”
By embedding AI-driven oversight into every stage of campaign development, Sedric helps regulated organizations like Chip identify and address potential risks early, standardize approvals, and maintain visibility across all marketing assets. The platform’s capabilities allow teams to focus on growth while ensuring every message meets regulatory expectations.
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