Bitwise Launches Model Portfolio Solutions for Digital Assets

Bitwise’s offering gives financial advisors a crypto-themed approach to model portfolios, a $645+ billion market that shapes how client allocations are built.

Bitwise Asset Management, the global crypto asset manager with more than $15 billion in client assets, announced the launch of Bitwise Model Portfolio Solutions for Digital Assets. The new model portfolios give financial advisors a thoughtfully designed investment framework to access digital assets in client portfolios via ETFs, leveraging Bitwise’s eight-year track record helping institutional investors gain exposure to crypto opportunities.

The offering consists of seven models tailored to different investor profiles and risk preferences. “Core” portfolios offer broad exposure to the crypto ecosystem, while “Thematic” portfolios are for investors who want to fine-tune their exposure and emphasize specific themes, such as stablecoins, tokenization, or crypto assets beyond bitcoin.

Model portfolios have become an increasingly important tool for financial advisors looking to capitalize on third-party expertise in developing client allocations. From 2023 to 2025, assets tracking third-party model portfolios grew from $400 billion to more than $645 billion, a 62% increase. Models also saw more than $80 billion in net inflows from 2022-2024.¹ Bitwise’s offering enables financial advisors to access crypto-themed model portfolios developed by a specialist.

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“Today represents a milestone moment in how advisors access crypto,” said Bitwise CIO Matt Hougan. “Model portfolios are one of the most important ways financial professionals allocate to nearly all assets, but until now their use in crypto has been limited. As the number and type of crypto ETPs grows, these expert-built models have a simple value proposition: They show advisors how to combine the growing number of crypto ETPs in ways that meet specific client objectives. They make building a crypto sleeve easy.”

Some additional features of the Bitwise Model Portfolio Solutions:

• Models are monitored and rebalanced systematically to mitigate target portfolio asset-allocation drift.
• The allocator gains exposure through individual, easily integrated portfolio frameworks.
• Models are constructed to provide diversified exposure to the digital asset ecosystem, mitigating single-asset risks.
• Allocators receive clear reporting materials and collateral, simplifying due diligence and client reporting.