OwlTing Group Expands Visa Collaboration to Support U.S. Debit Card Funding of USDC Transactions

Visa Direct integration supports a new on-ramp capability across OwlPay’s product suite, enabling eligible U.S. debit cardholders to fund USDC transactions without a standalone exchange account

OwlTing Group, the operating brand of OBOOK Holdings Inc., a global fintech company, announced an expansion of its collaboration with Visa, a world leader in digital payments, to support the use of Visa Direct within OwlPay’s payment infrastructure¹. The integration creates a trusted card-to-wallet on-ramp channel for mainstream consumers and extends OwlTing’s digital currency access capabilities across the broader OwlPay product suite².

According to the Federal Reserve, 74% of U.S. consumers use a debit card every month³, driving a payment ecosystem that processes $4.7 trillion in annual purchase volume⁴. For many consumers, acquiring USDC⁵ has historically required opening and funding an account through a dedicated digital asset exchange platform. By integrating Visa Direct into OwlPay, OwlTing expects to streamline that process for eligible users by enabling debit-card funding directly into supported USDC workflows.

“Digital currencies have reached the point where the infrastructure is ready, but the on-ramp is still broken for most people,” said Darren Wang, Founder and CEO at OwlTing Group. “By integrating Visa Direct into OwlPay, we are connecting the debit cards that most Americans already use to a digital dollar infrastructure. The result is a meaningful reduction in the friction that has kept digital currencies out of everyday financial life, utilizing the security and global reach of the Visa network.”

 “Digital currencies are opening up new ways to move money faster and more flexibly, but making that work in the real world depends on trusted infrastructure,” said Vira Platonova, Global Head of Visa Direct. “Visa Direct helps make that possible by connecting new forms of value with existing payment systems, backed by the security, reliability, and compliance needed to support transparent flows.”

Read More on Fintech : Global Fintech Interview with Baran Ozkan, co-founder & CEO of Flagright

The capability is now live within OwlPay Harbor, OwlTing’s global on/off-ramp infrastructure. For enterprise and platform partners, this allows them to offer card-funded USDC acquisition to eligible U.S. users without the burden of building an independent exchange infrastructure. By integrating Visa Direct with OwlPay Harbor, partners can convert eligible users with a U.S. debit card into a potential USDC liquidity participant upon activation.

On the consumer front, eligible users may access the Visa Direct on-ramp through OwlPay Wallet Pro, OwlTing’s user-controlled digital wallet designed to provide users with direct control over their digital asset holdings. Once an eligible debit card is linked, users can initiate a USDC transaction through a streamlined authorization flow with funds made available upon settlement, subject to program terms and eligibility requirements.

Once funded, users can spend USDC at leading U.S. retailers with gift cards, transfer assets to third-party platforms, or send funds globally through integrated settlement channels, including direct pushes to eligible Visa debit cards, local bank accounts via the Circle Payment Network, or global cash pickup through MoneyGram.

OwlPay Cash, OwlTing’s consumer remittance app covering key U.S. outbound corridors, will integrate this Visa Direct on-ramp in a subsequent phase. This will allow remittance senders to transition seamlessly from a card swipe to a cross-border digital currency transfer within a single, unified flow.

As adoption scales across both enterprise and consumer touchpoints, OwlTing anticipates that Visa Direct-supported transaction flows may contribute to incremental transaction-based revenue. OwlTing’s regulatory footprint spans 41 U.S. states⁶, strengthening the compliance framework through which this collaboration operates.