first direct has selected Mastercard as its partner for its debit card portfolio. Customers will begin to receive cards from the end of this year, as part of a multi-year agreement.
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The announcement will bring enhanced digital benefits for first direct customers, including card controls and functionality, as well as exclusive offers, and a new rewards/loyalty program.
A spokesperson for first direct, said: “first direct has selected Mastercard as its partner for its Debit card portfolio. We’re really excited by the opportunities and services this will provide to our 1st Account customers. We’ll be letting customers know more about the benefits closer to the time.”
New to bank customers will begin receiving Mastercard debit cards in Q1 2021, and existing customers will be migrated gradually during the course of 2021.
Kelly Devine, UK and Ireland Division President, Mastercard: “We are excited to be working with first direct to bring new and customer centric functionality to their 1.6 million debit cards. For us, this partnership is further proof that Mastercard’s debit card solutions offer all the flexibility, security and convenience banks and their cardholders require in today’s digital age, and we welcome first direct to the expanding list of innovative banks choosing to issue debit Mastercard in the UK.”
