Transaction Represents One of the Largest Acquisitions Centered on a TikTok Focused Agency
Tower Partners, a leading private investment banking and advisory firm, is pleased to announce its role as the exclusive sell-side advisor to Social Commerce Club (SCC) in its acquisition by Podean. The strategic purchase of Social Commerce Club by Podean was facilitated through Mountaingate Capital, Podean’s private equity partner. The transaction closed in June 2026.
We’re incredibly proud to have helped bring together two highly complementary organizations that are well-positioned to define the future of social commerce.”
— Erv Terwilliger, Founder and CEO of Tower Partners
SCC, founded in 2024 by Jordan West, has quickly established itself as a leading growth partner for brands seeking to scale through creator-driven commerce via TikTok. The company’s comprehensive suite of services including TikTok Shop management, paid media strategy and execution, creative development, retention marketing, and curated access to high-GMV creators is built around a differentiated creator community and a cross-platform approach fueled by TikTok Shop insights and data-backed optimization.
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Tower Partners, initially engaged to perform a Transaction Readiness Assessment, quickly transitioned from advisor to exclusive sell-side representatives as market interest proved undeniable.
“We’re incredibly proud to have helped bring together two highly complementary organizations that are well-positioned to define the future of social commerce,” said Erv Terwilliger, CEO and Founder of Tower Partners.
Jordan West, Founder of Social Commerce Club, shared, “From day one, our focus has been helping brands win in the rapidly evolving world of creator-led commerce. As we looked toward the next phase of growth, Podean quickly emerged as the ideal partner given their global reach, infrastructure, and shared vision for the future of social commerce. Tower Partners played a critical role throughout the process, helping us prepare for market, identify the right partner, and navigate a smooth transaction from start to finish.”
Continue West, “We’re incredibly grateful for their guidance and excited about the opportunities this partnership creates for our team, clients, and the broader creator commerce ecosystem.”
Podean’s acquisition positions Social Commerce Club to accelerate growth, leveraging Podean’s existing infrastructure, global brand relationships, and market reach. Together, the combined platform creates a scaled social commerce ecosystem capable of supporting e-commerce brands across the full creator marketing and conversion lifecycle.
Today’s announcement comes on the heels of Tower Partner’s recent transaction activity, including serving as the exclusive sell-side advisor to Inbounds, Inc. in its acquisition by Gauge Capital, a Dallas-based middle-market private equity firm.
Earlier this year, Tower Partners launched its Digital Marketing and Technology Platform Practice, specifically designed to service digital agencies and tech-enabled platforms, filling a critical void in the investment banking landscape where no other competitors currently offer this level of specialized expertise.
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