Tri Counties Bank has released new research examining how small business owners view cyber threats, prepare for attacks, and assess the potential impact on their operations. The research was conducted through a survey administered by The Harris Poll, a leading global market research firm. The study gathered perspectives from more than 300 small business owners representing a diverse range of industries across the United States.
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“Helping businesses navigate changing conditions has always been central to Tri Counties Bank’s mission,” said Rick Smith, President and CEO of Tri Counties Bank. “This research provides valuable insight into how small businesses are addressing cybersecurity challenges and where additional support may be needed. As California’s Local Bank, we remain committed to supporting businesses with trusted expertise, innovative solutions, and strong local relationships.”
Key findings from the study include:
- Cyberattacks are a significant concern for small business owners, who cite potential financial losses and damage to customer relationships as major risks.
- Four in five owners believe small businesses are likely targets for cybercriminals.
- About 15% report experiencing a cyberattack within the past three years.
- Malware is the leading cybersecurity concern, identified by 72% of respondents.
- Nearly three-quarters (73%) have a cyberattack response plan in place.
- Business owners view cybersecurity as a shared responsibility among businesses, technology providers, and internet service providers.
- External partners, including technology vendors and cybersecurity firms, are seen as important contributors to cyber protection efforts.
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