Platform brings together the technology, infrastructure and financial capabilities organizations need to build financial experiences around the audiences they already serve
mCards Inc., a financial technology company, introduced Neobankify™, a platform that gives brands, associations, enterprises, and membership focused organizations the tools to create innovative financial products and services for their existing customers and communities.
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The future of financial services is moving from one-size-fits-all products designed for demographics to intelligent financial experiences personalized for the individual. Neobankify™ is built to enable that future.
Those experiences can include cards, payments, money movement, wallets, rewards, loyalty, and other financial services, all configured around the needs of a specific audience.
Together, those capabilities create what mCards calls a branded financial ecosystem: a connected financial experience built around a brand, organization or community rather than a generic, one-size-fits-all offering.
Historically, launching financial technology oriented businesses (fintechs) would require organizations to assemble separate providers across banking, processing, payment networks, program management, money movement, security and technology. Neobankify™ is designed to bring much of that underlying ecosystem together within one configurable platform, allowing organizations to focus on the experience and capabilities that differentiate their offering.
Under the hood, Neobankify incorporates technologies spanning artificial intelligence and advanced intelligent processing, real-time and global money movement, advanced card and payment capabilities, cybersecurity, rewards and loyalty, financial-services integrations and stablecoin-enabled capabilities where supported by applicable programs, partners and regulatory requirements.
The result is a platform designed to reduce the time, complexity and cost traditionally associated with assembling financial-services infrastructure while creating a foundation that can evolve as money movement and financial technology continue to change.
Neobankify can also enable organizations to create connected financial communities where members can move money, manage financial resources, access relevant benefits and participate in an ecosystem designed to create economic value for both the individual and the broader organization or community.
“The opportunity is much larger than launching another card or banking application,” said David Strebinger, CEO of mCards Inc. “Neobankify brings together the tools and technologies organizations need to create financial ecosystems around audiences they already know and serve. We believe the next generation of financial services will increasingly be built around those existing relationships, with experiences designed specifically for the people inside them.”
Neobankify is designed to support a wide range of industries, communities and business models. Early applications include areas such as faith, military and veteran communities, gaming, loyalty and enterprise, with the platform built to extend into additional markets and use cases.
Neobankify is built around three objectives: Create. Launch. Grow. Organizations can create a differentiated financial experience, launch through mCards technology and approved partner infrastructure, and grow the relationship through new services, transactions, engagement and expanding capabilities.
For organizations, the opportunity is to create greater value from relationships they already have. For customers and members, it is access to financial experiences designed around organizations and communities they already choose to engage with.
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