New campaign builds on the firm’s Advice Worth Talking About® brand platform and highlights how integrity and holistic advice help clients move forward with confidence
Ameriprise Financial, Inc. launched a new national advertising campaign building on its successful Advice Worth Talking About® brand platform. The campaign shines a spotlight on how Ameriprise financial advisors help clients achieve their financial goals and move forward with confidence. Through relatable real-life scenarios, the creative reinforces the value of working with an advisor supported by one of the industry’s leading brands.
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“As consumers navigate an increasingly complex financial landscape, trusted advice has never been more valuable,” said Jen Simonds, Vice President, Consumer Marketing and Content Strategy at Ameriprise. “Our new Advice Worth Talking About® campaign celebrates the confidence clients gain through a trusted advisor relationship, backed by the strength and integrity of Ameriprise.”
The campaign’s television spots are:
- “Integrity Matters” which underscores Ameriprise’s commitment to doing the right thing for clients, a principle that has guided the firm since 1894. The spot also highlights Ameriprise’s recognition as one of TIME’s “America’s Most Iconic Companies” for 2026.1
- “Advice You Can Rely On,” which demonstrates how personalized advice helps clients plan for life’s milestones, reinforced by Ameriprise’s 4.9 out of 5 overall client satisfaction rating.2
- “Confidence Makes the Difference,” which illustrates how holistic financial advice helps clients confidently make informed decisions and achieve their goals with more than 9 out of 10 clients saying they’re likely to recommend Ameriprise to their family or friends.3
The spots, which air in 30-second and 15-second versions, will run across national broadcast and cable news, sports and entertainment programming on CBS, NBC, ABC, ESPN, Bloomberg, Fox Business, Golf Channel, CBS Sports and many other networks. The ads will also run on streaming platforms including Disney+, Paramount+, ESPN, HBOMax, Netflix and Peacock. Additionally, they can be viewed on the Ameriprise YouTube channel.
Digital and native advertising, online video, social media, podcast sponsorships and other integrated marketing tactics are a foundational part of the campaign, extending the reach of the Ameriprise brand to more consumers nationwide. The campaign also supports Ameriprise advisors by strengthening awareness and credibility of the brand in the marketplace, helping advisors differentiate their practices, build trust with prospective clients and deepen existing relationships.
“Ameriprise has a long track record of delivering trusted advice, exceptional service and meaningful outcomes for clients,” said Bill Williams, President, Ameriprise Wealth Management Advisor Group. “Our reputation is a significant advantage for advisors. It helps them stand out in a competitive marketplace and gives clients added confidence that they are working with an advisor supported by one of the industry’s most recognized and trusted brands.”
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