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Amaze Holdings (NYSE: AMZE) Executes Binding LOI to Acquire BullionFX | Alchemy, a Decentralized Gold-Backed Financial Ecosystem Valued at US$155 Million

Amaze Holdings (NYSE: AMZE) Executes Binding LOI to Acquire BullionFX | Alchemy, a Decentralized Gold-Backed Financial Ecosystem Valued at US$155 Million

Proposed acquisition would bring a gold-backed decentralized financial ecosystem, including decentralized financial infrastructure targeting retail, institutional, and blockchain markets.

  • A retail and institutional platform designed for the rapidly growing stablecoin industry, delivering compliance-focused infrastructure for payments, yield, lending and open-ecosystem, industry-wide decentralized financial applications.

  • Institutional gold-based infrastructure spanning gold as a currency, gold-collateralized USD products and gold-backed financial products, anchored to an Ethereum-based Layer 2 network designed as a stable foundation for the next generation of industry products.

  • Proprietary yield engines designed to power institutional products targeting competitive returns by bridging traditional and decentralized markets.

Amaze Holdings, Inc. announced it has entered into a binding Letter of Intent (“LOI”) to acquire the assets of BullionFX, including its core platform Alchemy (collectively, the “BullionFX Assets”), for stock valued at approximately $155 million.

The BullionFX Assets comprise the technology, infrastructure and intellectual property behind a blockchain financial ecosystem built around auditable physical gold. If completed, the acquisition would mark a strategic expansion for Amaze beyond creator commerce and into gold-backed digital-asset infrastructure. The transaction comes amid a broad resurgence in cryptocurrency markets, rapid growth in volume within the stablecoin industry, renewed institutional engagement with digital assets, and continued strength in gold as a long-established store of value. Adjusted stablecoin transaction volume hit $1.79 trillion in June 2026, up 125% year on year, according to Visa Onchain Analytics (Allium).

“Crypto’s renewed momentum and gold’s enduring role as a store of value have opened a rare window for infrastructure built on both,” said Joel Krutz, Interim Chief Executive Officer of Amaze. “Alchemy is a full-stack, gold-backed financial ecosystem, and we believe bringing it into the public markets can create meaningful long-term value for our stockholders.”

The acquisition gives Amaze the technology, infrastructure and intellectual property behind a comprehensive decentralized finance (DeFi) ecosystem in which every unit of digital value is tied to physical gold held by independent custodians. The platform’s architecture supports lending and borrowing protocols, yield products, cross-chain interoperability, and an Ethereum-based Layer 2 network that links traditional and decentralized finance while offering the rapidly growing market of gold- and USD-backed stablecoins users’ broad functionality, including access to yield opportunities.

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Following closing, Amaze intends to prioritize activation of the self-custody retail wallet and yield engines and, as an initial institutional application, to pursue a listed Stable Asset Treasury (“SAT”) vehicle for gold and USD, subject to applicable regulatory approvals.

“We have seen traditional financial markets adopt blockchain, and more recently stablecoins, as a direct result of retail users seeking more control, custody, and transferability of their own assets. We believe traditional finance will increasingly bridge with decentralized finance to extract the ideal attributes of both industries. Alchemy is well-positioned to compete in bringing to market a range of bridged traditional and decentralized financial products to introduce innovative financial offerings on a retail and institutional level while seeking to mitigate certain risks associated with traditional stablecoin models,” said Stephen Moss, Founder, BullionFX. “Joining a publicly listed company gives Alchemy the access and institutional credibility to accelerate our mission. That mission is a stable, transparent financial ecosystem for retail users that bridges traditional and decentralized finance.”

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