Slingshot Insurance and Skyward Group Partner to Accelerate Growth in Embedded Insurance

After a strategic investment in Slingshot’s $27 million seed round, Skyward is now the company’s primary carrier partner, giving customers immediate access to A-rated capacity nationwide

Slingshot Insurance, the AI-native insurance company built for the embedded economy, announced a strategic partnership with Skyward Group, the specialty insurance organization whose operating businesses include Skyward Specialty Insurance Group, Inc.® and Apollo Group Holdings Ltd. Skyward Group now serves as Slingshot’s primary carrier partner, providing its customers with immediate access to an AM Best A-rated carrier across all 50 states.

The announcement comes after Slingshot recently emerged from stealth with a $27 million seed funding round co-led by Skyward Group. As embedded insurance establishes itself as one of the fastest-growing segments of the P&C market, Slingshot is purpose-built to deliver the technology, capacity, and speed to launch and scale insurance products for those niche and rapidly evolving embedded opportunities, such as amateur sports, travel, and the gig- and independent-work economy.

Through the strategic investment and partnership, Slingshot will harness Skyward’s insurance expertise, innovation capabilities, digital economy expertise, and strength and scale to accelerate the speed and value it can deliver to customers. Combining these capabilities with Slingshot’s infrastructure provides a powerful foundation for identifying and bringing new opportunities to this dynamic market.

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“Slingshot was built around the belief that a new generation of insurance opportunities requires a different kind of carrier infrastructure. Our AI-native platform is designed to dramatically reduce the time and cost required to build, launch and scale insurance products, particularly in markets where high transaction volumes and lower premiums have historically been difficult for traditional carrier models to serve,” said Ethan Genteman, co-founder and CEO of Slingshot Insurance. “Skyward is an ideal, complementary partner because they bring deep specialty insurance expertise, financial strength, experience with emerging risks, a culture that moves quickly, and a strong commitment to innovation. Together, we have an opportunity to bring new insurance products to market faster and expand what is economically possible in embedded insurance.”

“Embedded insurance solutions represent an important evolution in how specialty insurance can reach customers, particularly as businesses increasingly seek to distribute products and services through digital platforms,” said Andrew Robinson, Chairman and CEO of Skyward Group. “With every business opportunity we pursue, we contemplate a build versus partner approach, and we believe Slingshot is the ideal partner for Skyward to pursue the embedded market. Slingshot’s platform and knowledge of this market, combined with Skyward’s underwriting, product, and technical insurance know-how, as well as our experience in emerging risk, including across the digital economy, make this a compelling partnership and attractive strategic investment for Skyward Group. With our strategic support, Slingshot will more rapidly scale its embedded insurance model and extend Skyward’s specialty into an entirely new market that we do not serve today.”