Sezzle, leading US-based installment payments platform, announced the release of its virtual card for shoppers, enabling millions of Sezzle customers to pay using interest-free installments both in-store and online. The Sezzle Virtual Card will allow brick and mortar retailers that already support Apple Pay and Google Pay an easy way to offer Sezzle’s Buy Now, Pay Later solution to their customers.
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The Sezzle Virtual Card, powered by Marqeta, is launching on both Apple Pay and Google Pay, offering immediate merchant benefits with effortless integration. Just as Sezzle users are able to do online, the Virtual Card will allow merchants to give their customers a more flexible way to pay for in-store transactions by providing them the opportunity to split their purchases into four, interest-free installments paid out over six weeks.
In uncertain economic times, consumers — particularly millennial and Gen-Z shoppers — are seeking out and giving their business to merchants across all sectors that offer Buy Now, Pay Later solutions at check out. Nationally recognized generational expert Jason Dorsey has predicted that by 2023, 95% of all retailers will be offering installment payments at checkout.
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Merchants enrolling in the program can expect to have the service up and running within hours of setting up an account with Sezzle. For merchants offering Sezzle’s solution, the consumer experience is seamless. At checkout, shoppers simply tap their phone at the point-of-sale terminal, which activates the Sezzle card in their mobile wallet, powered through Sezzle’s partnership with global card issuing platform Marqeta.
“As traditional, in-store retail re-emerges, it’s critical that we support our merchant partners by giving them new tools to jump-start sales, both online and in-store,” said Killian Brackey, a Sezzle co-founder, and Chief Technology Officer. “As a proven solution for driving incremental sales and new customer growth, we are thrilled to publicly announce an easy way for U.S retailers to offer Buy Now, Pay Later in store.”
