The Benelux Office for Intellectual Property (BOIP) has partnered with Clarivate Plc, a global leader in providing trusted information and insights to accelerate the pace of innovation, to improve its trademark research services. Using AI-powered technology from Clarivate, BOIP has simplified the process of researching image trademarks for uniqueness and availability.
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BOIP joins innovative IP offices around the world like the EU Intellectual Property Office, IP Australia and the Intellectual Property Office of Singapore who have adopted image recognition (IR)1 and new technologies to deliver innovative and more accessible services to users. Technology has transformed trademark research, automating a previously time-consuming and manual task. Today, the ability to search and compare image trademarks is essential as 40% of trademarks worldwide contain an image component2.
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By integrating AI-driven image recognition software from Darts-ip, acquired by Clarivate last year, combined with technology from TrademarkVision, BOIP’s Trademark Register now offers users an easy to use and time-saving search functionality. Users can quickly determine whether a proposed image trademark is acceptable or if it infringes on an existing trademark.
Hugues Derème, Deputy Director General, BOIP: “Innovation is at the core of our organization, driven by the wish to anticipate and exceed our customers’ expectations. Being able to search for trademarks, including figurative trademarks, in an easy and reliable manner, is one of the regularly requested improvements by our users. As a public service provider, we continuously seek to improve our online services and make them a growing source of added value for the IP industry, within the Benelux and beyond. Partnering with Clarivate allows us to take trademark searching to the next level and offer our users a genuinely improved experience.”
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