With the integration, EBANX reaches a market that has around 50 million users of e-wallets in the country. Consumers will be able to buy on international websites using the wallet
Payments company EBANX now offers more payment possibilities in Brazil for purchases of global products and services. PayPal users in the country will be able to use the digital wallet to buy on international websites that integrate with EBANX’s solution.
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With the movement, thousands of Brazilian consumers will have another way to access global products, as well as consumers who pay with their e-wallets as a matter of preference.
“The EBANX solution means more ease for websites, which can integrate with EBANX and reach a digital wallets market in Brazil that already has around 50 million users, and is growing steadily,” said Erika Daguani, B2B product director at EBANX. EBANX was already integrated with Apple Pay and Google Pay in the country.
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The digital wallets market has been growing year by year. Worldwide, payments with them on e-commerce are expected to jump from over 30% in 2018 to almost 50% in 2022, according to Bain consultancy in a publication last year. In Brazil in 2019, digital wallets were the third most used payment method for e-commerce purchases, representing 14% of transactions, according to AMI (Americas Market Intelligence).
“Digital wallets are gaining more and more room in Brazil, and they are an instrument of financial access for thousands of Brazilian consumers who do not have a bank account or credit or debit card, or who simply opt for the ease of having the data already stored in one single place,” said Daguani. “They help bring all of these consumers into the online shopping world. Connecting these people to global websites makes perfect sense with EBANX’s mission of creating access through payment solutions,” she added.
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