SRAX, Inc. (NASDAQ: SRAX), a financial technology company that unlocks data and insights for publicly traded companies, announced that Malcolm CasSelle, one of its board members, will be appointed chief executive officer of BIGtoken, a wholly owned subsidiary of SRAX. As previously announced, SRAX has entered into a definitive agreement with Force Protection Video Equipment Corp (“FPVD”), pursuant to which SRAX will receive 88.9% of the issued and outstanding shares of FPVD in exchange for 100% of the shares of BIGtoken. Upon completion of the transaction, FPVD will be rebranded as BIGtoken.
CasSelle brings more than 20 years of C-suite experience, leading several startups in the digital media industry. He has also been on SRAX’s board of directors for over seven years. His vast experience in the industry and close relationship with BIGtoken—having followed its transformation since inception—makes him a powerful addition to the executive suite.
“I’m thrilled to join BIGtoken as CEO. I’m deeply committed to BIGtoken’s mission and values and believe the company is in a great position to quickly grow its userbase and consequently expand its roster of advertisers,” said CasSelle. “Our work ahead is promising. BIGtoken is already working with large brands and agencies and we look forward to helping more brands find and engage their target audiences with our platform.”
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With more than 10 years in digital media, CasSelle has a deep understanding of what brands are looking for in terms of media strategy. CasSelle’s experience includes tenure as president at Tribune Publishing leading a turnaround of their digital media business. Previously he was SVP & GM of digital media at SeaChange Int’l, CEO of Timeline Labs, and GM of Groupon’s joint venture with Tencent in China. He holds degrees in computer science from both MIT and Stanford University and speaks both Japanese and Mandarin. He is currently an active YPO Bel Air Executive Committee member and serves on the board of advisors for multiple non-profit organizations.
“Malcolm brings years of experience in building technology companies,” said Christopher Miglino, CEO of SRAX. “He has the relationships and the know-how to bring the company to the next level and we are excited to have him join as the CEO.”
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