GuideTrack’s Turnkey Client Onboarding, Planning, Funding and Account Management Capabilities Tailored to Client Service and Business Growth Needs of Financial Advisors
Platform Uses Digital Advice Solution from Fidelity InstitutionalSM and eMoney Advisor
 LaSalle St., a family of wealth management firms encompassing independent broker-dealer and registered investment adviser (RIA) platforms, today announced the launch of GuideTrack, a flexible and technology-enabled financial planning platform that empowers financial advisors to more effectively serve tech-savvy clients who want a digitally-enhanced service experience but still value the counsel of a trusted advisor. The rollout highlights LaSalle St.’s ongoing commitment to strategically investing in scalable, adaptable solutions and platforms that can accommodate the ways in which independent financial advisors run their practices while helping to propel and accelerate their growth.
GuideTrack utilizes Fidelity Automated Managed Platform (AMP), Fidelity Institutional’s award-winning, financial planning-led digital advice solution co-developed with eMoney Advisor. GuideTrack is being offered to all financial advisors in LaSalle St.’s network. The platform’s turnkey capabilities are also well-aligned with the needs of advisors based at financial institutions such as banks and credit unions.
Mark Contey, Senior Vice President for Business Development at LaSalle St., said, “In our challenging current environment, direct relationships between advisors and clients are more important than they have ever been – as are robust, technology-enabled tools that enable advisors to meet their clients’ financial planning needs when in-person interactions aren’t an option. At the same time, advisors also need innovative financial planning platforms to help serve the growing segment of their books that want the efficiency and convenience of a fully-integrated, digital wealth management experience while also having access to a human advisor. GuideTrack meets both of these critical needs by empowering advisors to offer a hybrid digital / personal service experience in a cost-effective way that allows them to serve clients more effectively and raise their own growth trajectory.”
Gary Gallagher, head of Investment and Managed Solutions for Fidelity Institutional, said, “Planning-led digital advice helps advisors meet the varied and evolving needs of today’s investors, and we’re excited LaSalle selected Fidelity AMP as the technology behind their new solution. Advisor-led offerings like GuideTrack deliver a balance of digital and personal elements that make it easy for advisors to adapt the way they work with investors throughout their life’s journey, as well as focus on higher value conversations with clients.”
GuideTrack offers financial advisors a streamlined interface through which they can seamlessly manage relationships through each stage of the client life cycle:
- Initial engagement / onboarding: The platform provides a simple set of questions to collect basic client information and start the financial planning process. Its intuitive interface allows clients to manage the process, as well.
- Planning: The platform allows advisors and clients to review different scenarios, build goals-based plans and map them to models based on pre-assigned risk scoring.
- Funding: GuideTrack offers online, paperless account opening with full e-signature capabilities.
- Ongoing management: Alerts and dynamic dashboards help advisors and clients track progress toward goals.
Mr. Contey concluded, “Far from placing limits on our financial advisors, our goal is to provide them with the infrastructure they need to best serve their clients, along with the tools and support to grow and scale their businesses. With decades of experience in creating and assembling solutions that surpass our advisors’ expectations, we stand ready to support them in achieving long-term success and helping their clients attain their financial goals.”
