The Behavioral Investing Institute proudly announces its partnership with Syntoniq, creator of the my3B assessment tool and a provider of behavioral finance and risk assessment technology. The Behavioral Investing Institute is a multifaceted behavioral training and coaching service for financial advisors, sponsored and offered by Toews Asset Management.
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“Our assessment tool was designed to enable advisors to reinvent the client experience”
Advisors working with the Behavioral Investing Institute will get access to Syntoniq’s my3B™ assessment for client use. These advisors will also receive hands-on training to help them unlock the potential of this assessment, enabling them to potentially improve their client relationships and develop a deeper understanding of client tendencies and behaviors.
The my3B assessment is a distinct behavioral finance tool. My3B combines years of scientific research, client testing and refinement to offer a risk assessment and behavioral finance guide. The psychometric profiling tool can help clients and advisors uncover and understand their biases, behaviors and blind spots through a multistep assessment that takes roughly 10 minutes to complete. Alongside a report that maps out the findings and potential implications, it also produces a dynamic behavioral risk range. This numerical range helps advisors understand the appetite for risk of their clients, without confining them to a singular number.
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“Working with Syntoniq was a natural fit for us because we want advisors to have a tool more sophisticated than a basic risk tolerance questionnaire that may just assess how a client feels about risk in the moment and may be influenced by recent market activity. Psychometric profiling on the other hand can identify biases that may lend to potentially harmful decisions around their investment portfolios,” said Dan Kullman, director of education training at the Behavioral Investing Institute. “At the core of our program, we want to enable advisors to have deeper connections with clients and get to the root of understanding client behaviors and tendencies. Many risk assessment tools only skim the surface, but Syntoniq dives deep in a way that we haven’t seen before. We want to offer our advisors cutting-edge technology and we feel that Syntoniq helps fulfill that goal.”
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