The fintech startup, Flaist, has released a new analytics tool powered by the Flaist Digital Experience platform that allows financial organizations to better understand the contexts of their customers’ intentions and sentiments.
This is the first fintech platform that allows banks and financial groups to predict future customer behavior and adapt their responses to customers using analytics.
The founder and CEO of Flaist, Krish Gopalan, says this new analytics will save financial groups time and money, while also allowing them to better serve their customers.
“These analytics give all financial organizations an advantage with customer service,” said Gopalan. “Banks can now better understand customer insights and identify how to respond to customers before the transaction even occurs.”
Read More: Solovis Launches New Risk Analytics Platform Designed for Asset Owners and Allocators
Flaist Analytics Detect Sentiment Enabling Improved Customer Service
Gopalan says the new advanced analytics can detect customer sentiment in real time to help financial institutions recognize any dissatisfaction with services, enabling higher-quality responses to customer complaints.
For example, if a customer wants to know why they’re paying late fees, Gopalan says the analytics will detect their discontent and offer viable solutions to improve their customer experience.
Flaist Analytics Understand the Context and Intention of Customer Needs
Flaist’s analytics can also determine the context of a customer’s needs, and advise financial institutions on how to achieve optimal customer satisfaction.
“Knowing the customer’s context is critical for a financial institution’s success,” says Gopalan. “Collecting data on the customer’s preferences and needs can also help financial organizations understand the context of their demands. If they know why the questions are being asked, they can ensure better responses.”
Read More: PayBito Experiences Rapid Increase in Franchise Owners Worldwide
