Stash—the personal finance app, helping +5M Americans invest and build wealth—today announced three key additions to the company’s leadership team. Chidi Achara joins Stash as its new Chief Creative Officer, Nasahn Sheppard joins as VP of Design & Research, and Caleb Callahan joins as VP of Fraud. The new hires come amid a period of record growth for Stash.
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As CCO, Chidi will lead brand strategy and creative direction for Stash’s in-house agency and studio. Most recently, he served as CCO for Simon Malls, the world’s largest retail operator, where he directed the rebranding of 200+ shopping destinations worldwide and helped launch its first ecommerce platform, all while overseeing advertising, design, digital, PR, partnerships, and programming. Prior to Simon Malls, he served as VP of Creative at Cole Haan (Nike Inc.), where he spearheaded the brand’s creative reinvention and helped engineer the most successful shoe launch in the company’s 80-year history.
As VP of Design & Research, Nasahn will lead Stash’s team of product designers and UX Researchers, with a focus on creating delightful, friction-free customer experiences. Nasahn comes to Stash from Amazon, where he was the Global Head of Customer Experience Design for Amazon Devices. In this role, he led the unification of CX across customer-facing touchpoints. Prior to Amazon, he was the first DVP of Product Design for REI Co-op, where he led the turnaround and transformation of REI Private Brands.
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As VP of Fraud, Caleb will lead Stash’s efforts to define—and execute—a fraud strategy that balances risk tolerance with a consumer-centric experience. Most recently, he served as VP of Fraud Operations and Strategy at Equifax, where he developed new approaches to identity verification to protect Equifax’s consumer business units across its various operating regions. Prior to Equifax, he developed fraud programs for Jet.com and Priceline.
“This year has cemented the power and importance of Stash’s mission—to make it easier for Americans to invest in themselves and build wealth. We’ve seen first-hand how critical it is for all Americans—not just a select few—to feel supported in their financial lives and prepared for life’s unexpected moments. I’m confident that Chidi, Nasahn, and Caleb—each a seasoned leader in their respective fields—will propel our growth and transformation as a company,” said Brandon Krieg, CEO and Co-Founder of Stash.
In addition to surpassing $1.9B in AUM,1 and seeing a 40% increase in subscribers since the start of the year,2 Stash has now given out more than 18 million Stock-Back® Rewards via the Stock-Back® Card to date.3 What’s more, since January, Stash has seen a roughly 45% increase in customers using its automated savings tools to ride out the many market highs and lows of 2020—a key pillar of The Stash Way, the company’s financial framework and investing philosophy.4
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