SOA Labs, a San Francisco-based real estate startup company that allows loan officers and real estate agents to stay connected with their clients through personalized homeIQ reports, has partnered with LendingPad, a leading cloud-based loan origination system (LOS). The partnership allows the companies to deliver loan officers an even more powerful suite of automated lead generation tools.
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SOA Labs launched homeIQ in January 2020, and it has already brought in thousands of registered users. Additionally, the National Association of Mortgage Brokers (NAMB) has endorsed the company. The partnership with LendingPad, a company that is the winner of 2019 HousingWire’s Tech100 award and also endorsed by NAMB, strengthens homeIQ’s market reach and growth path.
HomeIQ delivers homeowners and homebuyers personalized financial information while facilitating engagement with their loan officer and real estate agent. HomeIQ positions the lender and real estate agent as trusted advisors – staying top of mind with their clients through personalized, branded homeIQ reports. These reports help ensure clients return to the loan officer and real estate agent for their next real estate transaction by providing them valuable, monthly data about their house. Additionally, homeIQ strengthens real estate agent and loan officer relationships and expands their network by partnering with industry-leading client nurturing and lead generation solutions so they land more business. Providing clients with real-time equity, loan repayment and refinance opportunities positions loan officers and real estate agents as the client’s financial experts and makes them think twice before using someone else for their next real estate purchase.
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“Approximately 67 percent of homeowners don’t return to their lender or real estate agent for their next transaction because there is a lack of genuine effort to stay in touch,” said Alex Tkachuk, SOA Labs CEO. “HomeIQ allows loan officers the ability to stay in touch through a real-time, valuable tool. With our partnership with LendingPad, whose innovative loan origination systems aligns perfectly with our product, we are able to deliver this technology to their users.”
“Focusing on originators has always been one of our top priorities,” said Wes Yuan, LendingPad’s managing director. “Integrating with homeIQ’s innovative lead management solutions enhances the originator’s sourcing and retention strategies for all of our mutual clients.”
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