Accounting automation software leader BlackLine, Inc. (Nasdaq: BL) announced today that Mark Woodhams has been promoted to chief revenue officer (CRO) effective Jan. 1, 2021. Mr. Woodhams joined BlackLine in 2018 and most recently held the title of senior vice president of global sales. As CRO, he will continue to lead worldwide sales and will also oversee BlackLine K.K., the company’s subsidiary in Japan, as well as BlackLine’s partner channel, including the company’s global reseller agreement with SAP.
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Under Woodhams’ leadership, BlackLine has added more than 1,000 new customers (up 50%) and grown existing accounts, particularly upmarket where the number of customers spending over $1 million in ARR (annual recurring revenue) with BlackLine has more than tripled since 2018. During his tenure, BlackLine has expanded and entered into partnerships with some of the world’s leading consulting firms, most recently signing a global strategic alliance with Capgemini, and made continued progress through its global agreement with SAP under which SAP resells several BlackLine offerings as SAP solution extensions. Woodhams came to BlackLine with more than 30 years of experience with leading cloud and financial and professional services companies including NetSuite, Oracle, Hyperion, Capgemini and Citicorp.
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“Mark has a proven track record of scaling and overseeing successful sales and partner organizations for leading companies, and, in particular, in the SaaS accounting software space where he has a deep understanding of the nuances and needs of the Finance and Accounting (F&A) buyer,” said BlackLine CEO Marc Huffman. “He’s expanded BlackLine’s sales capacity with a focus on optimization, resulting in enhanced sales productivity and better alignment across all customer-facing teams. Importantly, going into the pandemic, Mark led us to four consecutive quarters of accelerated growth and continued to execute on our sales initiatives during 2020. His promotion is part of our long-term strategy to build out a leadership team that represents not only the best talent in the industry, but also the team we believe can take the company to the next level.”
“The pandemic has created a new set of challenges for most companies. BlackLine is in a unique position to help customers and other F&A professionals weather the storm – whether they’re working in the office or remotely,” Woodhams said. “I look forward to continuing to enable customers and prospects to achieve their business objectives by helping them take advantage of best-of-breed cloud accounting software solutions and by forging new partnerships to enhance customer success.”
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