Cardknox announced today that its merchants will now be able to accept Google Pay via their online storefronts, enabling customers using Android devices to pay through an Android phone’s digital wallet.
– With the addition of Google Pay, Cardknox’s software developer partners can provide more digital wallet options to clients with e-commerce and mobile commerce storefronts.
– Cardknox merchants can now offer Google Pay as a mobile payment option to customers on Android devices.
– Digital wallets have been proven to reduce shopping cart abandonment, thereby increasing online conversion rates.
Cardknox, an omnichannel payment gateway, known for its flexible and robust integrations, this year has directed much of its efforts toward supporting a wider array of e-commerce payment methods. Retailers who integrate with Cardknox will now have the ability to offer Google Pay as a payment method to their online shoppers at checkout.
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Google Pay, available to Android users, is a digital wallet and online payment system that allows users to save their credit, debit, gift cards, and loyalty cards to the app in order to streamline and speed up the checkout process. Upon adding their payment information, customers are able to pay online from their mobile devices simply by using biometric scanning methods or by signing into the app. This saves consumers from having to enter their payment information each time they make a purchase. The service also keeps card data safe with security features like built-in authentication, transaction encryption, and fraud protection.
The addition of this payment option will allow online merchants who integrate with Cardknox to give their customers more payment options while increasing online conversions. By shortening the checkout process and reducing payment friction, mobile wallets have been proven to lower the rate of shopping cart abandonment.
As contactless payments, online commerce, and mobile commerce continue to grow in popularity, Cardknox has put an enhanced focus into helping merchants and software developers expand their payment method offerings. Over the past year alone, Cardknox has added Apple Pay, SNAP EBT online, and now Google Pay to the growing list of e-commerce and mobile payment options they support.
“We’ve always prided ourselves on offering flexible payment solutions, and that means supporting our merchants and software developer partners with the functionalities they need as shopping experiences evolve,” said Cardknox Vice President of Sales, Mark Paley. “By adding this solution to our lineup, we look forward to being able to support merchants as their customers increasingly move online, and to allow our software developer partners to provide their clients with even more e-commerce and mobile commerce solutions.”
