New York-based Trustco Bank is seeing new levels of digital adoption and engagement following the launch of an enhanced digital banking platform from Fiserv, a leading global provider of payments and financial services technology solutions.
“When COVID-19 hit people expected progress to be put on hold, but for us it was the opposite,” said Robert J. McCormick, Chairman, President and Chief Executive Officer at Trustco Bank. “We invested in our digital experience and the reaction from our customers and staff has been overwhelmingly positive.”
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Trustco Bank implemented Architect™ from Fiserv, which enables end-to-end digital banking experiences across digital channels, along with integrated solutions for online account opening, digital payments, lending and customer servicing. The bank also automated multiple manual processes as part of the enhancements, saving staff members time and boosting efficiency.
The launch of the new capabilities was particularly timely as customers sought to conduct more daily financial activities digitally and access robust functionality without coming to the branch during the COVID-19 pandemic, leading to substantial increases in digital interactions.
Staff members have been proponents of the new solutions, with adoption of tools like online account opening and mobile deposit being driven by staff who are educating customers on the new experiences. It is these types of interactions that allow Trustco Bank to offer a hometown feel while providing customers with digital experiences that are on par with those of large national banks.
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The bank was mindful of selecting a platform that could evolve with their needs as well as those of their customers, and appreciated the strategic vision Fiserv had for digital banking as well as the Architect software development kit (SDK) that allows financial institutions to create custom offerings.
“We want to be the bank that can provide a unique digital experience with a brick and mortar presence, and that means having the right products and services available to meet the evolving needs of customers,” said McCormick. “Fiserv has been a trusted partner to us for more than 15 years, and when it came time to create the most reliable solution, Fiserv was the easy answer.”
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