Digital River, an experienced global commerce enabler for established and fast-growing brands, announced today a new Pay Later option for its U.S. clients, Pay in 4 from PayPal. Pay in 4 with PayPal allows customers to pay for purchases between $30 and $600 in four interest-free payments while merchants get paid up front. Pay in 4 and PayPal Credit1 are included in the PayPal Checkout integration at no additional cost.
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Pay later options are becoming increasingly important for brands as consumers demand more flexible payment options. An online study commissioned by PayPal and conducted by Logica Research found 64 percent of consumers say that they are more likely to make a purchase at a retailer that offers interest-free payment options2.
During the 2020 holiday season, Digital River clients experienced an average order value (AOV) three to four times greater with PayPal Pay in 4 than the standard PayPal wallet options3.
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“With such strong consumer interest in pay later options, Digital River is pleased we could offer our clients PayPal Pay in 4 as soon as it became available,” said Eric Christensen, chief payment officer and vice president of product at Digital River. “Shoppers want control over how they pay and how that affects their finances. Digital River is committed to ensuring our customers have the payment options their shoppers prefer so brands can continue to grow their business.”
Pay in 4 from PayPal is available in the U.S. now for all Digital River customers who have PayPal as a payment option.
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