Industry-leading financial planning innovator adds premier high-yield cash solution offering to help advisors plan even more holistically while guiding clients on the path to financial wellness
Envestnet | MoneyGuide and MaxMyInterest (“Max”) announced an integration to give advisors more insight into clients’ held-away cash balances and provide an intelligence-driven solution to help them earn higher yield on their cash.
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MoneyGuide users can now seamlessly incorporate Max’s patented cash solution into planning efforts with clients looking to build an emergency fund or simply better manage their cash. Advisors can offer their clients a way to obtain preferred rates of up to 0.75% APY on FDIC-insured deposits with same-day liquidity. Advisors can then view these checking and savings account balances directly in client plans within Envestnet | MoneyGuide.
“We believe that everyone deserves a quality financial plan and cash management is an essential part of that,” said Tony Leal, President of Envestnet | MoneyGuide. “At MoneyGuide, we’re committed to helping clients reach their goals while increasing advisor productivity. With this integration, we will be able to deliver an innovative way for advisors to automatically gain greater visibility into cash balances while helping their clients earn more.”
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Key Benefits for Advisors and Clients:
- Enables advisors to increase productivity by having their clients’ held-away cash balances seamlessly appear in MoneyGuide.
- Clients can benefit from a set-it-and-forget-it solution that analyzes and automatically helps them allocate cash to their highest-yielding bank accounts, even as rates change.
“Max is used by advisors from more than 1,200 wealth management firms, many of whom are financial planners using MoneyGuide, so we’re excited to offer this integration to support even more advisors,” said Michael Halloran, Head of Partnerships and Business Development for MaxMyInterest. “MoneyGuide knows that more robust data makes for stronger financial plans. Max combines a unique account aggregation service with preferred rates and terms at select institutions to make it easy for planners to help clients earn more, be smarter with their cash, and achieve their goals.”
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