ADYEN, the payments platform of choice for many of the world’s leading companies, today announced the launch of Planet, the company’s latest addition to its Impact product suite. Planet allows Adyen’s merchants to offer their shoppers the opportunity to offset the carbon footprint of their purchases at the end of the checkout process. This optional feature, which can be implemented at no additional cost to the merchant, directly supports climate action projects (e.g. reforestation or renewable energy). Planet is easy to integrate for merchants and causes no additional friction in the payment process, as the option to balance out the carbon footprint occurs after checkout.
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In order to ensure the data quality of emissions per purchase calculated, Adyen partnered with South Pole to build its own greenhouse gas emissions calculator. For the selection of climate action projects, the South Pole partnership will continue to play an important role – providing over a decade’s worth of experience in delivering positive environmental impact.
One of the first merchants to activate Planet is Kazidomi, an online supermarket chain with a health-based mission.
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“We choose to partner with businesses that maintain a forward-thinking approach to sustainability, as we are a frontrunner in sustainable consumerism. Innovating over shared beliefs, like we did when integrating Planet, is illustrative of how we like to work,” said Olivier Vangest, Head of Technology of Kazidomi. “We are excited to have added Planet to the frictionless payment experience we were already offering our shoppers via Adyen’s single platform.”
“Taking responsibility for our environmental footprint is part of our license to operate in today’s society. To go further than that we built Planet, a feature that leverages our technology to help our merchants support environmental sustainability projects,” said Ingo Uytdehaage, CFO of Adyen. “By joining forces with our merchants, we can generate positive environmental impact at scale.”
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